Case Study: Fundamental Mistakes in Email Communication That Impact Asana’s Upselling Efforts

In this case study, you’ll discover:

• One of the biggest barriers that prevents customers from taking action;
• What Asana is doing wrong when messaging its customers and how this communication can be improved;
• How giving literally any reason for the customer to act is better than no reason at all; and
• How to create a sense of urgency to make your customer act.