Online Courses on Behavioral Economics in Business

This certified Masterclass reveals how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

Rory explains why marketers should embrace psychology and behavioral economics while using astonishing case studies and business insights to support his claims.

4 top-field experts will walk you through the use of behavioral insights to solve business challenges in product design, email campaigns, website optimization, and behavioral change.

Choice architecture influences what option customers choose, or if they choose any option at all. Sam will teach you 4 principles to nudge customers to buy.

You can change someone's behavior by either adding motivation or removing friction. Matej explains each of the 5 key principles using case studies and fascinating examples.

Change in the decision-making context can make people pay more for the same product, customers might be happier if they wait longer, and an irrelevant offer can be a game-changer.

Have you ever wondered how to use BE in online sales? This content package with hand-picked case studies, how-to guides, and ebooks will give you all the answers.

Don’t know where to start when applying Behavioral Economics? Here are 6 principles to kick-start any project.

By completing this online Master, you will learn the fundamentals, successful experiences, and specific tools to become a true behavioral economics officer (CBO), a role increasingly demanded by the companies of the present and future.