Choice architecture can influence what option your customers choose, or if they choose any option at all. Sam Tatam will teach you 4 principles you can use to present different alternatives and help nudge customers to buy.
You’ll learn how a change in the decision-making context can make people pay more for the same product. You’ll also find out why customers might be happier if they wait longer, or that an irrelevant offer that no one chooses can be a game-changer.
When it comes to changing someone's behavior, you can either add motivation or remove friction. Matej will explain each of the five principles in great detail and illustrate their functions through case studies and fascinating examples.
In this unique course, four top-field experts will walk you through how they used behavioral insights to solve specific business challenges in product design, direct mail campaigns, website optimization, and behavioral change.
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