Online Courses on Behavioral Economics in Business

Step-by-step online courses tackling specific business problems with insights from behavioral economics and consumer psychology

List of 6 Courses


Complete masterclass BE & Psy in marketing

Behavioral Economics & Psychology in Marketing

This certified Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

4.6 Avg. Rating
Course 4 Principles of Choice Architecture in Marketing

4 Principles of Choice Architecture in Marketing

Choice architecture can influence what option your customers choose, or if they choose any option at all. Sam Tatam will teach you 4 principles you can use to present different alternatives and help nudge customers to buy.

4.4 Avg. Rating
Online course Introduction to Behavioral Economics in Marketing

Introduction to Behavioral Economics in Marketing

Rory Sutherland will explain why marketers should embrace psychology and behavioral economics. He will use astonishing case studies and offer eye-opening insights to support his claims.

4.4 Avg. Rating
Online course Psychology of Price & Product Perception

Psychology of Price & Product Perception

You’ll learn how a change in the decision-making context can make people pay more for the same product. You’ll also find out why customers might be happier if they wait longer, or that an irrelevant offer that no one chooses can be a game-changer.

4.4 Avg. Rating
Online Course 5 Key Drivers of Customer Behavior

5 Key Drivers of Customer Behavior

When it comes to changing someone's behavior, you can either add motivation or remove friction. Matej will explain each of the five principles in great detail and illustrate their functions through case studies and fascinating examples.

4.4 Avg. Rating
Online Course - behavioral economics case studies

Behavioral Economics in Business: 11 Case Studies

In this unique course, four top-field experts will walk you through how they used behavioral insights to solve specific business challenges in product design, direct mail campaigns, website optimization, and behavioral change.

4.5 Avg. Rating
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