Sales & Conversions

How do customers perceive your offering in the context of others? And what psychological barriers prevent them from taking the desired action? Understand customer behavior to increase sales and conversions online or in retail.

List of 52 Articles

How an Insurance Company Nudged Clients to Triple Conversions

Sales & Conversions
Case study by MINDWORX Behavioral Consulting

Case Study: An Insurance Company Increased Email Conversions by 167% Using 3 Behavioral Principles

How Lemonade Eliminates Barriers to Purchase Decision

Sales & Conversions

Case Study: How the Insurer Lemonade Built a Powerful Online Sales Process with Psychology at Its Core

Make Customers Earn Their Discounts to Increase the Sales

Sales & Conversions

Make Customers Earn Their Discounts Advise Psychologists

Reciprocity: Gift Your Customers to Make Them Buy

Consumer Behavior

Reciprocity – How to Use It to Make Your Customers Buy

Make Your Customers Feel Good about Their Decisions

Customer Satisfaction
Case study by Matthew Willcox

Influencing Decisions Isn’t Everything! Make Customers Feel Good About Their Choices.

The impact of Uncertainty on Customer Behavior

Concepts & Biases

Uncertainty – Top Sales and Customer Experience Killer

Psychology For Marketers: 5 mistakes you should avoid

Introduction to BE

The Biggest Mistakes Marketers Make According to Behavioral Experts

Learn how Porsche removed stereotypes and sales floor bias to increase car sales by 28%.

Sales & Conversions
Case study by MIDA

Case Study: How Porsche Impacted Sales by 28% by Confronting Sales Floor Biases

If All You Are Doing Is Discounts You Got It All Wrong!

Sales & Conversions
Case study by Simon Moore

Simon Moore: Don’t Shout Price at Me! Never in 20 Years Have I Seen That to Be the Deciding Factor