Sales & Conversions

How do customers perceive your offering in the context of others? And what psychological barriers prevent them from taking the desired action? Understand customer behavior to increase sales and conversions online or in retail.

List of 53 Articles

If All You Are Doing Is Discounts You Got It All Wrong!

Sales & Conversions
Case study by Simon Moore

Simon Moore: Don’t Shout Price at Me! Never in 20 Years Have I Seen That to Be the Deciding Factor

How an Insurance Company Got 30% More Customers

Sales & Conversions
Case study by Andrea Olson

Case Study: How an Insurance Company Used Behavioral Science to Get 30% More Customers to Use Certified Repair Shops

Nudge people to choose faster and easier

Sales & Conversions
Case study by Jez Groom

Case Study: An Ingenious Restaurant Menu Redesign that Increased Average Customer Spend

How Loss Aversion Impacts Your Customers

Introduction to BE
Case study by Matthew Willcox

Think About What Your Customers Might Lose Before Thinking About What They Might Gain

How Maritz increased CTR with advertising transparency

Sales & Conversions
Case study by Charlotte Blank

Case Study: An Eshop Increased CTR on Recommended Products by 40% by Being More Transparent

Find out how to identify different barriers on your customer's journey

Introduction to BE
Case study by Matthew Willcox

How To Understand What’s Stopping Customers From Doing What You Want Them To Do

Behavioral economics solutions that brought a three times more candidates

Sales & Conversions
Case study by Kristina Radova

Case Study: A Telco Giant Changed Job Ads Using Behavioral Insights and Attracted 3x More Candidates

Lower the Perceived Effort to Nudge Your Customers to Action

Concepts & Biases

Perceived Effort – Make Customers Feel that What you Want is Easy

How to use your weakness to win

Sales & Conversions

How Admitting Your Weaknesses Upfront Could Help You Win Your Next Negotiation