Raising awareness of sustainability through providing additional nutritional features
On behalf of the European Commission, a study was developed to test the impact of exposing consumers to sustainability-related information on their food choices.
The intervention took place at the Milan 2015 Universal Exposition, ... in the “Supermarket of the Future”. In this supermarket on large interactive screens, consumers had access to additional nutritional features such as environmental information, the origin of raw materials, carbon footprint, or sustainability logos.
Researchers found that supermarket visitors put more weight on sustainability information and had stronger intentions to take environmental concerns into account than non-visitors. In addition, they donated more to sustainable charities than non-visitors.