Lea Karam explains the need to leverage AI to augment existing data to get as close as we can to human behavior. Watch this video to learn about the AI and behavioral toolkit for your business and get a 360 degrees view of your consumers.
Rachel Altmann walks you through the challenges of upselling to the premium package and the reasoning behind why customers don't opt out of their current packages. Later, she suggests upselling strategies.
Netflix does not mention any user-benefit during the entire registration process. Counter-intuitively, they only focus on why a user might want to cancel their subscription. Matej Sucha reveals the importance of removing customer uncertainties through this example.
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