Videos on Behavioral Economics in Business

Video case studies and presentations from top experts on behavioral economics and consumer psychology

List of 17 Videos

Case study
  • with Jez Groom

Case Study on Award-Winning Innovation: Aegon’s Personalised Pension Video

Jez Groom takes you through Cowry Consulting's award-winning case study on using behavioral science in Aegon's Personalised Pension video. It offers a wealth of information for retention, transformation, marketing, and UX teams.

  • with Nuala Walsh

Memory, Misinformation, and Monetisation

"We take memory for granted. Cognitive decline is something that is going to affect everyone. We forget that it is going to hit our consumer base as well." In this video, Nuala Walsh explains how to make your brand catch onto your customers' memory.

  • with Lea Karam

How to Combine AI with Behavioral Science to Create Value for Your Business

Lea Karam explains the need to leverage AI to augment existing data to get as close as we can to human behavior. Watch this video to learn about the AI and behavioral toolkit for your business and get a 360 degrees view of your consumers.

  • with Rachel Altmann

How to Instill Trust in FinTech Services

Rachel Altmann describes the factors affecting inhibiting trust in fintech services and 3 effective strategies to counter them.

  • with Rachel Altmann

How to Reach a Broader Market Base

Rachel Altmann explains the concept of the action-intention gap and how to facilitate action for users. She suggests the use of social norms and the benefits appeal approach through case studies.

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