Videos on Behavioral Economics in Business
Video case studies and presentations from top experts on behavioral economics and consumer psychology
List of 17 Videos

Case Study on Award-Winning Innovation: Aegon’s Personalised Pension Video
Jez Groom takes you through Cowry Consulting's award-winning case study on using behavioral science in Aegon's Personalised Pension video. It offers a wealth of information for retention, transformation, marketing, and UX teams.

Memory, Misinformation, and Monetisation
"We take memory for granted. Cognitive decline is something that is going to affect everyone. We forget that it is going to hit our consumer base as well." In this video, Nuala Walsh explains how to make your brand catch onto your customers' memory.

How to Combine AI with Behavioral Science to Create Value for Your Business
Lea Karam explains the need to leverage AI to augment existing data to get as close as we can to human behavior. Watch this video to learn about the AI and behavioral toolkit for your business and get a 360 degrees view of your consumers.

How to Instill Trust in FinTech Services
Rachel Altmann describes the factors affecting inhibiting trust in fintech services and 3 effective strategies to counter them.

How to Reach a Broader Market Base
Rachel Altmann explains the concept of the action-intention gap and how to facilitate action for users. She suggests the use of social norms and the benefits appeal approach through case studies.