Videos on Behavioral Economics in Business

Video case studies and presentations from top experts on behavioral economics and consumer psychology

List of 14 Videos

Case study
  • with Jez Groom

Case Study on Award-Winning Innovation: Aegon’s Personalised Pension Video

Jez Groom takes you through Cowry Consulting's award-winning case study on using behavioral science in Aegon's Personalised Pension video. It offers a wealth of information for retention, transformation, marketing, and UX teams.

  • with Nuala Walsh

Memory, Misinformation, and Monetisation

"We take memory for granted. Cognitive decline is something that is going to affect everyone. We forget that it is going to hit our consumer base as well." In this video, Nuala Walsh explains how to make your brand catch onto your customers' memory.

  • with Lea Karam

How to Combine AI with Behavioral Science to Create Value for Your Business

Lea Karam explains the need to leverage AI to augment existing data to get as close as we can to human behavior. Watch this video to learn about the AI and behavioral toolkit for your business and get a 360 degrees view of your consumers.

  • with Rachel Altmann

How to Upsell Premium Products

Rachel Altmann walks you through the challenges of upselling to the premium package and the reasoning behind why customers don't opt out of their current packages. Later, she suggests upselling strategies.

Case study
5 Minutes
  • with Torben Emmerling

How Lesser Options Can Lead to Better Sales- Paradox of Choice and Framing

Torben explains how users are uncertain in decision-making because of multiple choices presented to them.

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