Jez Groom takes you through Cowry Consulting’s award-winning case study on using behavioral science in Aegon’s Personalised Pension video. It offers a wealth of information for retention, transformation, marketing, and UX teams.
Dissecting Netflix’s Successful Registration Process from a Behavioral Science Lens
Netflix does not mention any user-benefit during the entire registration process. Counter-intuitively, they only focus on why a user might want to cancel their subscription. Matej Sucha reveals the importance of removing customer uncertainties through this example.
Out-Innovating Your Competitors With Behavioral Science
Could you imagine that painting a baby's face on a shop wall could reduce crimes by 18%? Innovation is about evolution, not always about revolution.