Introduction of an expert


With over 10 years of experience of practically applying behavioural science in business, Jez has established himself as one of the world’s leading practitioners in the field.

As a pioneer, Jez has always been on the frontlines of behavioural science, from being instrumental in the team that used murals of babies faces to fight crime in Woolwich, to changing handwashing behaviour in a pig abattoir in Santiago to painting pink walls to reduce unsafe behaviour on a construction site for Shell on the South Bank of London.

As an author of his latest book: Ripple – The big effects of small behaviour
changes in business
, Jez has documented the insights, tips, and toolkits that can help business people to activate behavioural science at scale within their organisation.

Jez is also an Honorary Research Fellow at the Dept of Psychology at City
University, London
, working within the MSc programme and is helping bridge the gap between academia and business.

Languages: English



Introduction of an expert
  • Jez Groom
  • Founder, CEO, Cowry Consulting
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