Behavioral Economics Reports, Ebooks and Guides

Reports and guides full of case studies and actionable insights on how to use behavioral economics and consumer psychology in business

List of 11 Reports & Guides


  • HOW-TO GUIDE
  • by InsideBE

Anchoring: A Powerful Principle That Shapes the Decisions People Subsequently Make

Principle anchoring describes the human tendency to rely too heavily on the first piece of information they receive. When you’re given an anchor, you subconsciously start asking yourself, how much more or less can it be from the number you were given?

  • HOW-TO GUIDE
  • by InsideBE

Power of Free: The Surprising Psychology Behind the Most Attractive Word in Marketing Principle

This ebook will teach you to keep it honest with your customers. Always explain to them why your offer is free, and what’s more, it will improve perceived value.

  • HOW-TO GUIDE
  • by InsideBE

Social Proof: The Undiscovered Power and Hidden Pitfalls of This Well-known Principle

After reading this ebook you will know why we all succumb to social proof, how to use it to your advantage, when you should use it, and how you can improve your business and marketing strategy.

  • HOW-TO GUIDE
  • by InsideBE

Uncertainty: The Most Powerful Yet Overlooked Principle in Marketing

This e-book is packed with business examples from companies like Uber, ZARA, Netflix… These businesses make sure all their customers’ questions are answered. Their objective? To nip uncertainty in the bud before it even gets the chance to dabble in their decisions.

  • FREE EBOOK
  • by InsideBE

25 Nudgestock 2021 Takeaways with Business Application

At InsideBE, we’ve partnered with Ogilvy to pull out the key ideas from Nudgestock 2021.

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