Behavioral Economics Reports, Ebooks and Guides

Reports and guides full of case studies and actionable insights on how to use behavioral economics and consumer psychology in business

List of 15 Reports & Guides


  • HOW-TO GUIDE
  • by InsideBE

Test and Iterate: A Short Guide to Correctly Testing Your Solutions

This e-book will guide you through all the essential knowledge required to test an intervention. Learn all the steps you need to take to test efficiently.

  • HOW-TO GUIDE
  • by InsideBE

Decoy: How To Create Offers That Powerfully Steer Customers’ Choices

Don’t touch the price of the product you want to sell more of, you just add a clever third option that makes all the magic happen. And that’s the Decoy effect.

  • HOW-TO GUIDE
  • by InsideBE

Friction: What Psychology Tells Us About Making Things Easy

Learn about powerful friction costs across a range of actions, how small actions can be significant, and how to design solutions for existing customer behaviors.

  • HOW-TO GUIDE
  • by InsideBE

Anchoring: A Powerful Principle That Shapes the Decisions People Subsequently Make

Anchoring describes the human tendency to rely too heavily on the first piece of information they receive. Learn to use it in business in your favor.

  • HOW-TO GUIDE
  • by InsideBE

Power of Free: The Surprising Psychology Behind the Most Attractive Word in Marketing

This ebook will teach you to keep it honest with your customers. The approach you’re about to discover improves the perceived value of your product or service.

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