Behavioral Economics Reports, Ebooks and Guides

Reports and guides full of case studies and actionable insights on how to use behavioral economics and consumer psychology in business

List of 7 Reports & Guides


  • HOW-TO GUIDE
  • by InsideBE

Uncertainty: The Most Powerful Yet Overlooked Principle in Marketing

This e-book is packed with business examples from companies like Uber, ZARA, Netflix… These businesses make sure all their customers’ questions are answered. Their objective? To nip uncertainty in the bud before it even gets the chance to dabble in their decisions.

  • HOW-TO GUIDE
  • by InsideBE

Perceived Effort: How Easy Things Feel Matters More Than How Easy They Really Are

In this e-book, we get nitty-gritty about the psychology behind “perceived effort.” You’ll grow to understand this phenomenon and learn how to eliminate it by comparing handy examples of things that are perceived as “easy” and “hard.”

  • HOW-TO GUIDE
  • by InsideBE

Salience: The Psychology Behind What Makes Your Offer Stand Out

The word salient describes anything that stands out or is eye-catching. Throughout this e-book, we’ll show you how to increase saliency by applying three strategies: the power of personalization, idiosyncratic fit, and salient feedback.

  • HOW-TO GUIDE
  • by InsideBE

Choice Overload: How to Use Choice Architecture to Simplify Choosing

Choice overload is the result of having too many options. In this e-book you’ll learn ways to simplify the decision-making journey for your customers so that they won’t lose motivation in the process.

  • HOW-TO GUIDE
  • by InsideBE

Reciprocity: What to Give and How to Give It to Make Customer Buy

This e-book is packed with hands-on examples, case studies, and cautionary tales of what not to do. You’ll learn why giving too much can actually have a negative impact on customer behavior.

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