Behavioral Economics Reports, Ebooks and Guides

Reports and guides full of case studies and actionable insights on how to use behavioral economics and consumer psychology in business

List of 14 Reports & Guides


  • HOW-TO GUIDE
  • by InsideBE

Decoy: How To Create Offers That Powerfully Steer Customers’ Choices

Don’t touch the price of the product you want to sell more of, you just add a clever third option that makes all the magic happen. And that’s the Decoy effect.

  • HOW-TO GUIDE
  • by InsideBE

Friction: What Psychology Tells Us About Making Things Easy

Learn about powerful friction costs across a range of actions, how small actions can be significant, and how to design solutions for existing customer behaviors.

  • HOW-TO GUIDE
  • by InsideBE

Anchoring: A Powerful Principle That Shapes the Decisions People Subsequently Make

Anchoring describes the human tendency to rely too heavily on the first piece of information they receive. Learn to use it in business in your favor.

  • HOW-TO GUIDE
  • by InsideBE

Power of Free: The Surprising Psychology Behind the Most Attractive Word in Marketing

This ebook will teach you to keep it honest with your customers. The approach you’re about to discover improves the perceived value of your product or service.

  • HOW-TO GUIDE
  • by InsideBE

Social Proof: The Undiscovered Power and Hidden Pitfalls of This Well-known Principle

Read this e-book to know why we all succumb to social proof, and how to use it to your advantage. Learn when to use it to improve your business strategy.

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