Retention

What business would want to lose customers? Apply simple behavioral principles to reduce churn. Take inspiration from big brands and case studies on retention.

List of 8 Articles

How to Hook Customers to Your Business with Nir Eyal

Product Design
Case study by Nir Eyal

How to Create a Habit-Forming Business

6 behavioral economic tips to increase customer retention (part 1)

Retention

6 Behavioral Tips to Increase Customer Retention (part 1)

Headspace Increased User Engagement by Reducing User Stress and Choice Overload

Case Studies

Case Study: Headspace Increased User Engagement by 34% by Reducing User Stress and Choice Overload

How to increase call center retention by offering less, not more incentives? Focus on smart nudges.

Retention
Case study by Sam Tatam

Case Study: Adobe Help Center Increased Retention by 8.8% With a Single Question Rooted in Psychology

Behavioral principles used in project management software

Retention
Case study by Matej Sucha

Case Study: How Asana Retains Paying Members by Deferring Their Decision to Cancel

How Strava Creates an Ecosystem of Motivation to Keep Customers Engaged

Consumer Behavior
Case study by Delphine Dard-Pourrat

Case Study: How the Sports App Strava Creates an Ecosystem of Motivation to Keep Users Engaged

Behavioral economic tips to nudge customers to stay

Consumer Behavior

Make Your Customers Stay: 6 Behavioral Tips to Increase Customer Retention (part 2)

A step-by-step guide on how to use behavioral incentives to decrease customer churn.

Retention

Case Study: How a Marketing SaaS Reduced Churn by 50% Using 3 Behavioral Hacks