Retention

What business would want to lose customers? Apply simple behavioral principles to reduce churn. Take inspiration from big brands and case studies on retention.

List of 8 Articles

6 behavioral economic tips to increase customer retention (part 1)

Retention

6 Behavioral Tips to Increase Customer Retention (part 1)

Headspace Increased User Engagement by Reducing User Stress and Choice Overload

Case Studies

Case Study: Headspace Increased User Engagement by 34% by Reducing User Stress and Choice Overload

How to increase call center retention by offering less, not more incentives? Focus on smart nudges.

Retention
Case study by Sam Tatam

Case Study: Adobe Help Center Increased Retention by 8.8% With a Single Question Rooted in Psychology

Behavioral principles used in project management software

Retention
Case study by Matej Sucha

Case Study: How Asana Retains Paying Members by Deferring Their Decision to Cancel

How Strava Creates an Ecosystem of Motivation to Keep Customers Engaged

Consumer Behavior
Case study by Delphine Dard-Pourrat

Case Study: How the Sports App Strava Creates an Ecosystem of Motivation to Keep Users Engaged

How to Hook Customers to Your Business with Nir Eyal

Product Design
Case study by Nir Eyal

How to Create a Habit-Forming Business

Behavioral economic tips to nudge customers to stay

Consumer Behavior

Make Your Customers Stay: 6 Behavioral Tips to Increase Customer Retention (part 2)

A step-by-step guide on how to use behavioral incentives to decrease customer churn.

Retention

Case Study: How a Marketing SaaS Reduced Churn by 50% Using 3 Behavioral Hacks