Case Study: How a Marketing SaaS Reduced Churn by 50% Using 3 Behavioral Hacks

A step-by-step guide on how to use behavioral incentives to decrease customer churn.

In this case study, you’ll discover:

  • How social media planner Kontentino cut customer churn in half in the spring of 2020;
  • How not to talk about reasons for leaving, but remind the customers all the benefits they’ll lose;
  • Why listening first and persuading second helps change people’s minds; and
  • How to shift the selection from a “yes or no” option to one where customers have two options to compare.

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