Case Study: How a Marketing SaaS Reduced Churn by 50% Using 3 Behavioral Hacks

In this case study, you’ll discover:

• How social media planner Kontentino cut customer churn in half in the spring of 2020;
• How not to talk about reasons for leaving, but remind the customers all the benefits they’ll lose;
• Why listening first and persuading second helps change people’s minds; and
• How to shift the selection from a “yes or no” option to one where customers have two options to compare.