Introduction to BE

Uncertainty, loss aversion, reciprocity… These and other principles directly influence customer decision-making. Grasp them to take your marketing to a whole new level.

List of 17 Articles

Nudges Meet Creativity: The 6 Most Creative BE Case Studies

Introduction to BE

When Science Meets Creativity: The 6 Most Creative Nudges According to Experts

Find out how to identify different barriers on your customer's journey

Introduction to BE
Case study by Matthew Willcox

How To Understand What’s Stopping Customers From Doing What You Want Them To Do

The secret to behavioral change marketing does not lie in motivation

Introduction to BE

How to Use the COM-B Method for Behavioral Change in Business

Netflix nudges us to decide easier and faster

Sales & Conversions
Case study by Oliver Simko

Case Study: How Netflix Makes You Choose with Ease and Increases Your Screen Time

Clever ways to leverage the endowment effect online

Sales & Conversions

3 Clever Ways to Leverage the Endowment Effect Online

Introduction to BE

How to Use Simple Messaging to Build Brand Trust

The Decoy Effect - Everything You Need To Know

Product Design

Which Companies Use Behavioral Science Best in Their Business?

The Endowment Effect - Everything You Need to Know

Consumer Behavior

When Rational Solutions Backfire and What You Have to be Careful About

Why should marketers know consumer behavior to write behavioral statements

Introduction to BE

Why You Must Start by Defining a Clear Behavioral Goal for Every Marketing Project – with Matt Wallaert