Introduction to BE

Uncertainty, loss aversion, reciprocity… These and other principles directly influence customer decision-making. Learn to grasp them and you’ll take your marketing to a whole new level. Behavioral science and consumer psychology offer a revolution in marketing.

List of 16 Articles

Clever ways to leverage the endowment effect online

Sales & Conversions

3 Clever Ways to Leverage the Endowment Effect Online

Introduction to BE

How to Use Simple Messaging to Build Brand Trust

Product Design

Which Companies Use Behavioral Science Best in Their Business?

Consumer Behavior

When Rational Solutions Backfire and What You Have to be Careful About

Introduction to BE

Why You Must Start by Defining a Clear Behavioral Goal for Every Marketing Project – with Matt Wallaert

Choice Architecture: Is Less Always More?

Product Design

Choice Architecture: Is Less Always More?

The secret to behavioral change marketing does not lie in motivation

Introduction to BE

Influencing Consumer Behavior Requires More Than Just Motivation

How to create artificial rules of thumb to increase recall towards your business

Introduction to BE

The Rule of Thumb: A Powerful Yet Overlooked Marketing Strategy Deeply Rooted in Psychology

with Nuala Walsh

Memory, Misinformation, and Monetisation