Product Design

A single change in design can increase a product’s success among the target group just by understanding how customers use it. Observe and be inspired.

List of 14 Articles

Helping Asthmatics with Habit-Forming Product Design

Product Design
Case study by Nir Eyal

Case Study: How Clever Product Design Turned Taking Medication into a Habit for Asthmatics

How to Hook Customers to Your Business with Nir Eyal

Product Design
Case study by Nir Eyal

How to Create a Habit-Forming Business

Netflix nudges us to decide easier and faster

Sales & Conversions
Case study by Oliver Simko

Case Study: How Netflix Makes You Choose with Ease and Increases Your Screen Time

A little product design change that brings excellent results

Product Design

Case Study: How Tampax Put Customers’ Fears at the Core of New Product Design

A clever way IKEA nudges its consumers to change their decision process.

Sales & Conversions

Case Study: How IKEA Uses the Decoy Effect to Steer You Towards Higher Margin Products

The Decoy Effect - Everything You Need To Know

Product Design

Which Companies Use Behavioral Science Best in Their Business?

How Strava Creates an Ecosystem of Motivation to Keep Customers Engaged

Consumer Behavior
Case study by Delphine Dard-Pourrat

Case Study: How the Sports App Strava Creates an Ecosystem of Motivation to Keep Users Engaged

Choice Architecture: Is Less Always More?

Product Design

Choice Architecture: Is Less Always More?

Quick and easy tips for improving clarity and cutting down the speed of application to change customer behavior.

Product Design
Case study by Andrea Olson

Case Study: An Application Form Redesign That Increased the Speed of Completion by 75%