Case Study: How IKEA Uses the Decoy Effect to Steer You Towards Higher Margin Products

A clever way IKEA nudges its consumers to change their decision process.

In this case study, you’ll find out:

  • The reason why IKEA happily keeps items that don’t sell well in their portfolio and even designs more of them;
  • How to actively use comparison to its full advantage in a way that boosts your sales online and offline; and
  • The effective properties of items or offers that few customers will buy, but will still increase your total revenue.

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