Case Study: How IKEA Uses the Decoy Effect to Steer You Towards Higher Margin Products

In this case study, you’ll find out:

• The reason why IKEA happily keeps items that don’t sell well in their portfolio and even designs more of them;
• How to actively use comparison to its full advantage in a way that boosts your sales online and offline; and
• The effective properties of items or offers that few customers will buy, but will still increase your total revenue.