Case Study: A Fashion Brand Changed Product Descriptions and Increased Online Conversion by 51%

How to speak to customers to nudge them to shop
Product Descriptions Increased Online Conversion

In this case study, you’ll discover:

  • What common mistakes companies make when designing communication;
  • Why grouping customers according to age or purchase history will not give you the maximum value and what grouping works better;
  • Why you should not fixate on distinct messages for different groups but find common threads to weave into a single message line; and
  • How a single statement can speak precisely to your target audience’s different motivations and needs.

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