Case Study: A Fashion Brand Changed Product Descriptions and Increased Online Conversion by 51%
![How to speak to customers to nudge them to shop](https://insidebe.com/wp-content/uploads/2021/05/inovationbubble_illust-1024x576.png)
In this case study, you’ll discover:
- What common mistakes companies make when designing communication;
- Why grouping customers according to age or purchase history will not give you the maximum value and what grouping works better;
- Why you should not fixate on distinct messages for different groups but find common threads to weave into a single message line; and
- How a single statement can speak precisely to your target audience’s different motivations and needs.
Unlock to continue reading.
Unlock this case study – 9,90€, or
all 60+ case studies – 149€
Or get lifetime access to all of InsideBE for 790€ here.