Case Study: A Car Sharing Company Used Clever Communication to Get More Women to Use Their Service

In this case study, you’ll discover: 

• Why women are more reluctant than men when it comes to car sharing;
• What biases have a larger impact on their decision than on men’s;
• How to eliminate barriers to trial and motivate both men and women; and
• When not to focus on product features and zoom in on social benefits instead.