Case Study: A Car Sharing Company Used Clever Communication to Get More Women to Use Their Service
![A Behavioral Intervention Encouraged More Car Sharing](https://insidebe.com/wp-content/uploads/2021/08/car_sharing_llust-1024x576.png)
In this case study, you’ll discover:
- Why women are more reluctant than men when it comes to car sharing;
- What biases have a larger impact on their decision than on men’s;
- How to eliminate barriers to trial and motivate both men and women; and
- When not to focus on product features and zoom in on social benefits instead.
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