Case Study: A Car Sharing Company Used Clever Communication to Get More Women to Use Their Service

A Behavioral Intervention Encouraged More Car Sharing

In this case study, you’ll discover: 

  • Why women are more reluctant than men when it comes to car sharing;
  • What biases have a larger impact on their decision than on men’s;
  • How to eliminate barriers to trial and motivate both men and women; and
  • When not to focus on product features and zoom in on social benefits instead.

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