Social Proof

List of 23 Articles

How an Insurance Company Nudged Clients to Triple Conversions

Sales & Conversions
Case study by MINDWORX Behavioral Consulting

Case Study: An Insurance Company Increased Email Conversions by 167% Using 3 Behavioral Principles

How-To Design Against Pitfalls

Concepts & Biases

Present Bias – Everything You Need to Know

The impact of Uncertainty on Customer Behavior

Concepts & Biases

Uncertainty – Top Sales and Customer Experience Killer

The peak-end rule is the secret to a great customer experience

Concepts & Biases

Scarcity – Everything You Need to Know

If All You Are Doing Is Discounts You Got It All Wrong!

Sales & Conversions
Case study by Simon Moore

Simon Moore: Don’t Shout Price at Me! Never in 20 Years Have I Seen That to Be the Deciding Factor

Concepts & Biases

Ambiguity Aversion – Everything You Need to Know

Consumer behavior models to nudge more job seekers to apply.

Concepts & Biases

8 Examples of Behavioral Economics Changing Consumer Behavior

Behavioral economics solutions that brought a three times more candidates

Sales & Conversions
Case study by Kristina Radova

Case Study: A Telco Giant Changed Job Ads Using Behavioral Insights and Attracted 3x More Candidates

Why should marketers know consumer behavior to write behavioral statements

Concepts & Biases

9 Astonishing Examples of Social Proof