Case Study: How Tampax Put Customers’ Fears at the Core of New Product Design

A little product design change that brings excellent results

In this case study, you’ll discover:

  • How mastering the psychology behind product design can bring excellent results;
  • Why too much friction can be a bigger problem for customers than a lack of motivation; and
  • How putting yourselves into women's shoes (and pockets) can reveal new and unexpected solutions.

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