Case Study: Netflix’s Ingenious Registration Process Based on Removing Customers’ Concerns

How Netflix uses behavioral economics principles to nudge customers

In this case study, you’ll discover:

  • How to make the registration process completely convenient and distraction free;
  • How the streaming platform makes full use of knowing behavioral patterns of its customers; and
  • How to use simple and explicit language in a way that can be trustworthy and persuasive.

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