Case Study: Netflix’s Ingenious Registration Process Based on Removing Customers’ Concerns
![How Netflix uses behavioral economics principles to nudge customers](https://insidebe.com/wp-content/uploads/2021/04/netflix_illust-1024x576.png)
In this case study, you’ll discover:
- How to make the registration process completely convenient and distraction free;
- How the streaming platform makes full use of knowing behavioral patterns of its customers; and
- How to use simple and explicit language in a way that can be trustworthy and persuasive.
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