Case Study: How Asana Retains Paying Members by Deferring Their Decision to Cancel
In this case study, you’ll discover:
- What Asana — the project management software — does to make customers reconsider their decision to cancel their subscription;
- How Asana can use the Commitment and Consistency principle more effectively by making users subconsciously commit to their reasons to stay;
- How Asana uses the reciprocity principle to make their customer’s decision to stay stick; and
- How they can make their process more effective by personalizing their offers and messaging.