Matej studied Actuarial mathematics in Copenhagen, Denmark when a single book sparked his interest in Behavioral Economics and turned his professional life upside down. The book was Predictably Irrational.
Four years later, in September 2015, he quit his corporate job and founded MINDWORX. Over the years Matej advised some of the largest banks, insurance companies, and telco operators in the region.
In 2019 Matej started another ambitious project – MINDWORX Academy. The most complex online masterclass on Behavioral Economics & Psychology in Marketing with some of the biggest names from the field as co-speakers.
In his sparse free time, you’ll probably find Matej hiking, biking, playing beach volleyball or thinking about new global behavioral projects.
Languages: English, French, Slovak, Czech
Matej Sucha at Reflect Festival 2019
“What customers tell you - it’s just a rationalization of their decisions. But decisions happen somewhere else. They happen subconsciously,” explained Matej Sucha, co-founder and managing partner of MINDWORX. Watch his speech from Reflect 2019 to learn how behavioral economics could open new horizons for your business.
Why the "Wow effect" is not a sustainable way (Matej Sucha)
Through innovative CRM solutions and services, the team of experts at MINDWORX Consulting help to improve EX (employee experience) and CX (customer experience). The goal of these strategies is to achieve optimal performance with a high return on your company’s investment.
TEDxUMB: How to use science to penetrate into the minds of customers
Up to 90% of purchasing decisions happen in a subconscious way even though consumer subconsciousness is totally neglected by companies. How to penetrate into the minds of the customers though? The answer is supplied by behavioural science, which has become a major global trend in recent years. Frequently, by adding a few words or changing the order of information can mean a dramatic shift in consumer behaviour.