What you will learn
As a business owner, marketer, or freelancer, you might have several great ideas and design many solutions. You know the principles, and are armed with ideation prompts that will help you to consider every aspect of the problem. But how can you assess which one is going to be most effective? You can’t. That is, unless you test them.
Through this descriptive guide, you’ll learn all the essential knowledge required to test an intervention. From deciding what to test and how to test it, we’ll cover all the steps you need to take to keep abreast of things. And how do you know that your data is accurate? You’ll learn how to keep your biases at bay and look at the data objectively.