Torben explains how users are constantly uncertain in decision-making because of multiple choices presented to them. Research showed that users bought more marmalade jars when they had fewer options to choose from. Further on, Torben explains Apple’s pricing strategy of displaying fewer options but presenting them effectively.
Case Study: How to Get People to Pay on Time With Behavioral Science?
By decreasing the perceived effort, it is easier to encourage people to complete a task. Sam Tatam explains how a simple nudge increased on-time payments.
Case Study: How Changing a Job Ad Increased Applications 3-fold
Matej Sucha reveals how a telecommunications company increased job advertisement conversions by decreasing the perceived effort to apply for that job.