By explicitly displaying that the difficulty level was low, 61% of users signed up for the direct default debit payment option, which led to payments on time at Worcestershire Council. By decreasing the perceived effort, it was easier to encourage people to complete the task.
Case Study: How Changing a Job Ad Increased Applications 3-fold
Matej Sucha reveals how a telecommunications company increased job advertisement conversions by decreasing the perceived effort to apply for that job.
How Lesser Options Can Lead to Better Sales- Paradox of Choice and Framing
Torben explains how users are uncertain in decision-making because of multiple choices presented to them.