• Video
  • with Sam Tatam

Case Study: How to Get People to Pay on Time With Behavioral Science?


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By explicitly displaying that the difficulty level was low, 61% of users signed up for the direct default debit payment option, which led to payments on time at Worcestershire Council. By decreasing the perceived effort, it was easier to encourage people to complete the task. 

Introduction of an expert
  • Case study by
  • Sam Tatam
  • Head of Behavioural Science, Ogilvy Growth & Innovation

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