An awarded strategist and recognised pioneer of applied behavioural science, Sam’s experience stems from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale.
Today, Sam leads a team of talented psychologists and behavioural economists to bring this thinking to key Ogilvy and WPP clients across the globe; developing interventions and shaping the communications of some of the world’s most influential brands and organisations.
From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent, including: The Bill & Melinda Gates Foundation, Facebook, Walmart, British Gas, American Express, Ford, WRAP, Kimberly Clark, and Costa Coffee.
Prior to joining Ogilvy in London, Sam was Head of Behavioural Science for Ogilvy, Australia.
Prior to this, Sam worked in Organisational Development for Macquarie Group in Sydney.