• Video
  • with Sam Tatam

Case Study: How to Prevent Injuries in Factories With Behavioral Science?


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Ogilvy surveyed employees and asked them how prone they’d be to injuries without gloves, with gloves, and gloves painted with the print of human fingers. The workers reported a 13% increase in vulnerability for the painted gloves, implying that the ability to see their fingers indirectly would lead to more careful behavior. 

Introduction of an expert
  • Case study by
  • Sam Tatam
  • Head of Behavioural Science, Ogilvy Growth & Innovation

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