Ogilvy surveyed employees and asked them how prone they’d be to injuries without gloves, with gloves, and gloves painted with the print of human fingers. The workers reported a 13% increase in vulnerability for the painted gloves, implying that the ability to see their fingers indirectly would lead to more careful behavior.
How Context Influences Decisions- Dieter’s Paradox
Through this research, Torben proves how the position of your product transforms its perception. Indeed, context is king.
Out-Innovating Your Competitors With Behavioral Science
Could you imagine that painting a baby's face on a shop wall could reduce crimes by 18%? Innovation is about evolution, not always about revolution.