In this video, Torben explains how context influences decision-making. Initially, health-conscious individuals estimated a high number of calories in a burger shown to them. Then, the researcher added healthy ingredients such as tomatoes and cucumbers next to it and asked the same question again. Interestingly, the respondents felt that the number of calories would be fewer in the second option, even though it logically does not make sense.
Case Study: How an Insurance Company Increased Conversions of Direct Emails by 300%
Isn't it irrational not to claim free travel insurance for a year? But Matej Sucha explains why users were skeptical of this offer and what MINDWORX did to garner trust.
Case Study: Product Gamification to Increase Road Safety in Canada
Through this case study, Oliver Simko explains how gamification was used for societal betterment. Onlia, an insurance company, adopted a gamification approach to design, in order to increase road safety in Canada.
Biases in Strategic Decision-Making and 7 Ways To Counter Them
Torben Emmerling exposes the top 5 biases that unknowingly tend to hamper overall growth in a business. He then suggests detailed strategies to overcome these biases.