• Video
  • with Torben Emmerling

How Context Influences Decisions- Dieter’s Paradox


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In this video, Torben explains how context influences decision-making. Initially, health-conscious individuals estimated a high number of calories in a burger shown to them. Then, the researcher added healthy ingredients such as tomatoes and cucumbers next to it and asked the same question again. Interestingly, the respondents felt that the number of calories would be fewer in the second option, even though it logically does not make sense.

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