• Video
  • with Matej Sucha

Case Study: Increased Sales of a Premium Car Product

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Matej Sucha explains the importance of conducting a behavioral audit before jumping into solutions, using the ADAPT framework. In this case, MINDWORX first audited human behavior at multiple gas stations. Then, through their findings of consumer decision-making, they shifted the consumers’ habit of buying the lower quality car product to buying the better, more premium product.

Introduction of an expert
  • Case study by
  • Matej Sucha
  • CEO, MINDWORX Behavioral Consulting

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