Matej Sucha explains the importance of conducting a behavioral audit before jumping into solutions, using the ADAPT framework. In this case, MINDWORX first audited human behavior at multiple gas stations. Then, through their findings of consumer decision-making, they shifted the consumers’ habit of buying the lower quality car product to buying the better, more premium product.
Case Study: How to Get People to Pay on Time With Behavioral Science?
By decreasing the perceived effort, it is easier to encourage people to complete a task. Sam Tatam explains how a simple nudge increased on-time payments.
Case Study: How an Insurance Company Increased Conversions of Direct Emails by 300%
Isn't it irrational not to claim free travel insurance for a year? But Matej Sucha explains why users were skeptical of this offer and what MINDWORX did to garner trust.