Onlia, an insurance company, adopted a gamification approach to design a phone app which aimed to increase road safety in Canada. Users logged into this app for their daily navigation needs. In turn, Onlia rated the users on their driving skills after every ride and also suggested feedback on what they could do to improve their score the next time. This way, users were not competing with themselves but were also striving to become safer drivers.
Case Study: Gamified Campaign in Slovakia for a Hospital
Hospitals are often associated with the word 'serious’. However, Oliver Simko shows us how a hospital in Slovakia employed gamification to increase doctor applications and spread awareness.
Case Study: How an Insurance Company Increased Conversions of Direct Emails by 300%
Isn't it irrational not to claim free travel insurance for a year? But Matej Sucha explains why users were skeptical of this offer and what MINDWORX did to garner trust.