Svet Zdravia, an operator of a hospital network in Slovakia, employed a gamification approach to invite doctors and nurses to apply for a position at their new hospital and also to promote it amongst the general public. By customizing different situations in the game, they eliminated apprehensions about the hospital. Simultaneously, the game also provided immediate positive feedback, which produced a sense of comfort and made the gamers feel like a good fit for the hospital, nudging them to apply.
Case Study: How an Insurance Company Increased Conversions of Direct Emails by 300%
Isn't it irrational not to claim free travel insurance for a year? But Matej Sucha explains why users were skeptical of this offer and what MINDWORX did to garner trust.
Case Study: Product Gamification to Increase Road Safety in Canada
Through this case study, Oliver Simko explains how gamification was used for societal betterment. Onlia, an insurance company, adopted a gamification approach to design, in order to increase road safety in Canada.