Psychology

List of 9 Articles

The secret to behavioral change marketing does not lie in motivation

Introduction to BE

How to Use the COM-B Method for Behavioral Change in Business

How-To Design Against Pitfalls

Consumer Behavior

How-To Design Against Pitfalls of Traditional Market Research

Hedonic Adaptation- Everything You Need to Know

Consumer Behavior

When Rational Solutions Backfire and What You Have to be Careful About

The secret to behavioral change marketing does not lie in motivation

Introduction to BE

Influencing Consumer Behavior Requires More Than Just Motivation

15 Minutes
with Oliver Simko

How to Engage Your Audience With a Gamification Design Approach

23 Minutes
with Tim Houlihan

Case Study: How Small Changes in Rewards Led to a 43% Increase in Employee Productivity

Dieter's Paradox

4 Minutes
with Torben Emmerling

How Context Influences Decisions- Dieter’s Paradox

Using Gamification to Increase Road Safety

11 Minutes
with Oliver Simko

Case Study: Product Gamification to Increase Road Safety in Canada

Biases in Strategic Decision Making

22 Minutes
with Torben Emmerling

Biases in Strategic Decision-Making and 7 Ways To Counter Them