Psychology

List of 9 Articles

The secret to behavioral change marketing does not lie in motivation
  • Introduction to BE

How to Use the COM-B Method for Behavioral Change in Business

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How-To Design Against Pitfalls
  • Consumer Behavior

How-To Design Against Pitfalls of Traditional Market Research

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Hedonic Adaptation- Everything You Need to Know
  • Consumer Behavior

When Rational Solutions Backfire and What You Have to be Careful About

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The secret to behavioral change marketing does not lie in motivation
  • Introduction to BE

Influencing Consumer Behavior Requires More Than Just Motivation

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  • 15 Minutes
  • with Oliver Simko

How to Engage Your Audience With a Gamification Design Approach
Case study
  • 23 Minutes
  • with Tim Houlihan

Case Study: How Small Changes in Rewards Led to a 43% Increase in Employee Productivity
Dieter's Paradox
Case study
  • 4 Minutes
  • with Torben Emmerling

How Context Influences Decisions- Dieter’s Paradox
Using Gamification to Increase Road Safety
Case study
  • 11 Minutes
  • with Oliver Simko

Case Study: Product Gamification to Increase Road Safety in Canada
Biases in Strategic Decision Making
  • 22 Minutes
  • with Torben Emmerling

Biases in Strategic Decision-Making and 7 Ways To Counter Them
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