• Video
  • with Oliver Simko

How to Engage Your Audience With a Gamification Design Approach

Oliver Simko demonstrates how gamification designs are applicable across different sectors, even for tasks as simple as nudging people to throw garbage into a trash can. He further explains why people invest so much time into playing games as they are challenging but present an opportunity for growth, provide social recognition, and a sense of control. Marketing and communication can adopt these principles to retain consumer attention. 

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