Oliver Simko demonstrates how gamification designs are applicable across different sectors, even for tasks as simple as nudging people to throw garbage into a trash can. He further explains why people invest so much time into playing games as they are challenging but present an opportunity for growth, provide social recognition, and a sense of control. Marketing and communication can adopt these principles to retain consumer attention.
Case Study: Gamified Campaign in Slovakia for a Hospital
Hospitals are often associated with the word 'serious’. However, Oliver Simko shows us how a hospital in Slovakia employed gamification to increase doctor applications and spread awareness.
Case Study: Product Gamification to Increase Road Safety in Canada
Through this case study, Oliver Simko explains how gamification was used for societal betterment. Onlia, an insurance company, adopted a gamification approach to design, in order to increase road safety in Canada.