“We take memory for granted. Cognitive decline is something that is going to affect everyone. We forget that it is going to hit our consumer base as well.” In this video, Nuala Walsh explains how to make your brand catch onto your customers’ memory.
Case Study: How Cowry Consulting Redesigned a Menu that Led to an Increase in Average Customer Spend
"The biggest mistake marketers make is that they focus only on how to motivate customers," says Matej Sucha. Therefore, he walks you through some clever behavioral and design changes that ended up tripling the targets assigned by Cowry Consulting's client.
Case Study: How Small Changes in Rewards Led to a 43% Increase in Employee Productivity
Are cash incentives adequate to increase productivity at work? Tim Houlihan reveals surprising underlying factors which lead to employee motivation.