Rachel Altmann walks you through the challenges of upselling to the premium package and the reasoning behind why customers don’t opt out of their current packages. Later, she suggests upselling strategies.
Case Study: How a Redesigned Job Ad Attracted Three Times More Candidates
According to behavioral science, more information isn't always better. Therefore, MINDWORX understood this principle and applied it to a job ad, which led to a tripled number of applicants.
Case Study: How Cowry Consulting Redesigned a Menu that Led to an Increase in Average Customer Spend
"The biggest mistake marketers make is that they focus only on how to motivate customers," says Matej Sucha. Therefore, he walks you through some clever behavioral and design changes that ended up tripling the targets assigned by Cowry Consulting's client.