Case Study: How the Insurer Lemonade Built a Powerful Online Sales Process with Psychology at Its Core

How Lemonade Eliminates Barriers to Purchase Decision

In this case study, you’ll discover:

  • How Lemonade — the insurance company — closes the trust gap between the client and the company;
  • How Lemonade eliminates barriers to insurance purchase decisions by eliminating uncertainty, making the process faster while also making it surprisingly more human with AI; and
  • How Lemonade uses the behavioral design principles of salience and chunking in their user Interface to spare the users’ of their cognitive energy.

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