Case Study: How Porsche Impacted Sales by 28% by Confronting Sales Floor Biases

Learn how Porsche removed stereotypes and sales floor bias to increase car sales by 28%.

In this case study, you’ll discover:

  • How Porsche used behavioral science to impact automotive sales by 28%;
  • How experiences, not just lessons, can impact your understanding of behavioral self-bias;
  • Why over-optimism can actually be a bad thing in sales; and
  • Hands-on examples of how to manage buyer objections through relationship building.

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