Case Study: How Porsche Impacted Sales by 28% by Confronting Sales Floor Biases
In this case study, you’ll discover:
- How Porsche used behavioral science to impact automotive sales by 28%;
- How experiences, not just lessons, can impact your understanding of behavioral self-bias;
- Why over-optimism can actually be a bad thing in sales; and
- Hands-on examples of how to manage buyer objections through relationship building.