About

They are MIDA’s Behavioural Transformation Tribe, a consultancy unit specialised in driving sustainable & effective behaviour change. They apply their model D.R.E.A.M.™ to enable organisations to become more sustainable, through behavioural science informed interventions which nudge people and communities towards the adoption of tiny good habits. They dream about making the world a better place, by triggering simple changes that can generate significant impact.

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