6 Key Behavioral Principles to Begin With

Don’t know where to start when applying Behavioral Economics? Here are 6 principles to kick-start any project.

BE fundamentals online course
4.4 Avg. Rating

So, you’re a Behavioural Science groupie? It’s the best thing since Bluetooth headphones and you love everything about it. The science behind it. The myriad examples and case studies. There’s just one problem: How on this lovely earth of ours do you APPLY it to your own projects? Where do you even START? 

Breathe in. Breathe out. 

What you will learn

You’ve come to the right place. In just 6 short sessions, you’ll be introduced to some of the most powerful BE principles, and also see how they’ve been applied successfully in the real world. (As opposed to tested on some random students at some random university.)

Content in detail

  • 01Context is Your Superweapon

    Context matters. Get it right and you can dramatically improve your marketing, sales, and even customer experience.

  • 02Uncertainty, a Top Sales Killer

    Uncertainty results in questions. And questions prevent customers from buying. Remove the uncertainty and you turn their frown, upside down.

  • 03Reciprocity Applied in Innovative Ways

    When we are given something, we feel like we should return the favor. This is true for anything from a smile to a LinkedIn recommendation. Learn how to achieve reciprocity in an original way.

  • 04Perceived Effort and How to Reduce It

    If something looks hard to do, people won’t do it. Find out how to make information easy to read and steps easy to follow – all the way to the purchase button.

  • 05Endowment effect and How to Evoke it

    How can you make customers imagine what it would be like to own your product? Get it right and they’ll see even greater value, never wanting to let it go.

  • 06Perceived Value and How to Increase It

    People are sensitive to fairness. Learn how to use time, effort and language to help increase value in the eyes of your customers. So they feel they are paying a fair price.

This course is free

This is the best part. We are giving you this course totally for free! Ready to get started? Sign up and gain free access to the course.

    No spam. Unsubscribe at any time.Privacy Policy

    What they say about InsideBE?

    Introduction of an expert

    Patrick Fagan

    Co-founder and Chief Science Officer

    Capuchin Behavioural Science

    “Not only does InsideBe provide fantastic evidence of the power of behavioural science, but it also gives you insights and recommendations that you can carry forward into your work. Highly recommended! ”

    Introduction of an expert to the audience

    Lea Karam

    Strategy Consultant

    Behavioural Science at behave

    “InsideBE.com provides what I was always seeking in the industry, and it does that brilliantly. Case studies, articles, webinars courses and how-to guides to cultivate your passion and learn tangible results. ”

    Introduction of an expert

    Andrea Olson


    Applied Behavioral Scientist, Pragmadik

    “Bursting with actionable content and case studies, InsideBE is the quintessential source for practical BE insights. For anyone looking to apply BE in their organization, it’s like having a team of experts at your fingertips, with real-world knowledge you can use straight away.”

    Related courses

    masterclass course thumbnail

    Behavioral Economics & Psychology in Marketing (with certificate)

    This certified Masterclass reveals how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

    4.6 Avg. Rating
    InsideBE Newsletter

    Subscribe to receive the most
    interesting case studies and