Case Study: How Ogilvy Used Neuroscience to Test the Name and Packaging Design for NanoSalad
In this case study, you’ll discover:
- Why measuring nudges with consumer neuroscience is a natural solution;
- Which consumer neuroscience methods can be used to measure nudges;
- How consumer neuroscience insights can be used to predict and optimize nudge impact; and
- What the future holds for iterative testing of nudges with consumer neuroscience.