Case Study: How Ogilvy Used Neuroscience to Test the Name and Packaging Design for NanoSalad

Optimizing Nudge Impact with Consumer Neuroscience Insights

In this case study, you’ll discover:

  • Why measuring nudges with consumer neuroscience is a natural solution; 
  • Which consumer neuroscience methods can be used to measure nudges;
  • How consumer neuroscience insights can be used to predict and optimize nudge impact; and
  • What the future holds for iterative testing of nudges with consumer neuroscience.

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