Case Study: How Ogilvy Used Neuroscience to Test the Name and Packaging Design for NanoSalad
![Optimizing Nudge Impact with Consumer Neuroscience Insights](https://insidebe.com/wp-content/uploads/2021/11/nanosalad_illustration-1024x576.png)
In this case study, you’ll discover:
- Why measuring nudges with consumer neuroscience is a natural solution;
- Which consumer neuroscience methods can be used to measure nudges;
- How consumer neuroscience insights can be used to predict and optimize nudge impact; and
- What the future holds for iterative testing of nudges with consumer neuroscience.
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