Retail

List of 11 Articles

The peak-end rule is the secret to a great customer experience

Concepts & Biases

Scarcity – Everything You Need to Know

Consumer behavior models to nudge more job seekers to apply.

Concepts & Biases

8 Examples of Behavioral Economics Changing Consumer Behavior

Nudge people to choose faster and easier

Sales & Conversions
Case study by Jez Groom

Case Study: An Ingenious Restaurant Menu Redesign that Increased Average Customer Spend

How Disney mastered the psychology of waiting in lines

Consumer Behavior

Case Study: How Disney Uses the Psychology of Waiting to Create Better CX in Their Parks

A clever way IKEA nudges its consumers to change their decision process.

Sales & Conversions

Case Study: How IKEA Uses the Decoy Effect to Steer You Towards Higher Margin Products

Biases in Discount Perception: Frame it as $ or as % off?

Pricing

A Guide to Discounting: Should You Frame Discounts in $ or in %?

The psychology behind IKEA's stores

Product Design

Case Study: How IKEA Uses the Endowment Effect and Choice Architecture to Increase In-Store Sales

5 Minutes
with Torben Emmerling

How Lesser Options Can Lead to Better Sales- Paradox of Choice and Framing

Dieter's Paradox

4 Minutes
with Torben Emmerling

How Context Influences Decisions- Dieter’s Paradox