Case Study: How IKEA Uses the Endowment Effect and Choice Architecture to Increase In-Store Sales

The psychology behind IKEA's stores

In this case study, you’ll discover:

  • How IKEA puts insights about human psychology into practice in their stores; 
  • Why you can find perfume and alcohol in the “rooms” and how it helps drive sales;
  • How those infamous “twists and turns” help IKEA speak to customers with different needs and wallet sizes; and
  • What they know about salience that you don’t.

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