Case Study: How IKEA Uses the Endowment Effect and Choice Architecture to Increase In-Store Sales

In this case study, you’ll discover:

• How IKEA puts insights about human psychology into practice in their stores; 
• Why you can find perfume and alcohol in the “rooms” and how it helps drive sales;
• How those infamous “twists and turns” help IKEA speak to customers with different needs and wallet sizes; and
• What they know about salience that you don’t.