Case Study: How A Bank Reduced Churn by 11% by Understanding Clients’ Crucial Concerns

How to Increase Market Growth in Banking with Consumer Psychology

In this case study, you’ll discover:

  • Why providing more banking apps can actually hurt you;
  • Why “dumbing it down” doesn’t make banks less professional but more engaging; and
  • How to encourage agents to talk to customers in a way they appreciate, but that call scripts can rob them of.

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