Case Study: How Zara Uses Consumer Psychology in the Design of Their Online Sales Funnel
![How to remove customer barriers in the online shopping process](https://insidebe.com/wp-content/uploads/2021/05/zara_illust-1024x576.png)
In this case study, you’ll discover:
- Why uncertainty plays such a pivotal role in ecommerce;
- How to remove customers’ barriers when shopping online;
- How a step-by-step purchasing process can easily nudge customers to buy your product; and
- How Zara used social proof as a remedy to uncertainties.
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