Case Study: How Zara Uses Consumer Psychology in the Design of Their Online Sales Funnel

How to remove customer barriers in the online shopping process

In this case study, you’ll discover:

  • Why uncertainty plays such a pivotal role in ecommerce;
  • How to remove customers’ barriers when shopping online;
  • How a step-by-step purchasing process can easily nudge customers to buy your product; and
  • How Zara used social proof as a remedy to uncertainties.

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