Case Study: How Pokémon Go Uses Behavioral Techniques to Keep Users Playing

How Pokemon Go used behavioral economic principles of loss aversion and social proof to hit daily revenues of $8.9 million.

In this case study, you’ll discover:

  • How reducing customer effort made Niantic $17.5 million dollars in a single pandemic weekend;
  • How their clever use of behavioral principles not only gets you hooked … but keeps you coming back for more; and
  • How to deal with CSR without handing out the cheques.

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