Case Study: Southwest Airlines Used Psychology to Shorten the Boarding Process and Save Millions

How Behavioral Science Kept an Airline Happy

In this case study, you’ll discover:

  • How the study of time perception and rituals can increase the customer experience;
  • Why a combination of behavioral science principles can lead to incredible results for businesses;
  • Why you must do on-site research to gain a better understanding of the problems that customers face; and
  • And how design plays a key role in improving the customer experience.

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