Helena is a highly experienced behavioural scientist with a background in social psychology. She has worked in advertising, corporate communications, branding, and innovation.
In 2014, she founded the behavioural science team at Innovia Technology, an innovation consultancy based in Cambridge, UK.
During her time at Innovia, Helena has worked on behaviour-led innovation programmes across a wide range of sectors including encouraging people not to drink and drive for Heineken, improving the boarding experience for staff and employees at Southwest Airlines, and helping people to stop smoking for a large pharmaceutical company.
Helena continues to work on behaviour change programmes for innovation and is a frequent speaker and writer on the topic. She is also passionate about bringing on the next generation and lectures on behavioural science at the University of Cambridge and City University, London.
In her spare time, Helena rides horses, practices ballet, and reads voraciously.
Do People Do What They Say They'll Do?
Do People Do What They Say They Do has become the mantra of the behavioural science team at Innovia. In one of a series of blogs, Helena discusses the shortcomings of traditional research approaches in understanding consumer behaviour and explains how behavioural science can help.