Case Study: How Heineken Reduced Drunk Driving With 4 Behavioral Interventions

How to design complex behavioral interventions when everything seems to be stacked against you.

In this case study, you’ll discover:

  • Why it isn’t enough to educate customers to change their behavior; 
  • What interventions prompted people to ask for non-alcoholic beverages; and
  • Why some ideas don’t make it through the filter and which ones do.

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