Case Study: How Heineken Reduced Drunk Driving With 4 Behavioral Interventions
![How to design complex behavioral interventions when everything seems to be stacked against you.](https://insidebe.com/wp-content/uploads/2021/11/113_heineken.png)
In this case study, you’ll discover:
- Why it isn’t enough to educate customers to change their behavior;
- What interventions prompted people to ask for non-alcoholic beverages; and
- Why some ideas don’t make it through the filter and which ones do.
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