Case Study: How One Bank Increased Sales of Current Accounts by 300% by Leveraging Behavioral Insights

Bank used psychology to increase sales

In this case study, you’ll discover:

  • How flawed design led to unnecessary friction during the customer journey;
  • How customers were unintentionally defaulted to the wrong choices; and
  • How asking the right questions helped a retail bank to achieve a 387% increase in sales and a massive boost in customer satisfaction.

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