Case Study: A Fashion Brand Changed Product Descriptions and Increased Online Conversion by 51%

In this case study, you’ll discover:

• What common mistakes companies make when designing communication;
• Why grouping customers according to age or purchase history will not give you the maximum value and what grouping works better;
• Why you should not fixate on distinct messages for different groups but find common threads to weave into a single message line; and
• How a single statement can speak precisely to your target audience’s different motivations and needs.