Case Study: How Curaprox Can Use the Decoy Effect to Sell More Expensive Toothbrushes

How Curaprox Should Use the Decoy Effect to Get Customers to Buy More Expensive Toothbrushes

In this case study, you'll discover:

  • What the Decoy Effect is and why it can help;
  • What isn’t working in Curaprox’s current product selection;
  • What mistake Curaprox makes on product pages but not on pamphlets; and
  • What grievances customers feel even when they chose the priciest toothbrush.

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