Case Study: How Curaprox Can Use the Decoy Effect to Sell More Expensive Toothbrushes
In this case study, you'll discover:
- What the Decoy Effect is and why it can help;
- What isn’t working in Curaprox’s current product selection;
- What mistake Curaprox makes on product pages but not on pamphlets; and
- What grievances customers feel even when they chose the priciest toothbrush.