Case Study: How Curaprox Can Use the Decoy Effect to Sell More Expensive Toothbrushes

In this case study, you'll discover:
- What the Decoy Effect is and why it can help;
- What isn’t working in Curaprox’s current product selection;
- What mistake Curaprox makes on product pages but not on pamphlets; and
- What grievances customers feel even when they chose the priciest toothbrush.
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