Case Study: How Curaprox Can Use the Decoy Effect to Sell More Expensive Toothbrushes

In this case study, you'll discover:

• What the Decoy Effect is and why it can help;
• What isn’t working in Curaprox’s current product selection;
• What mistake Curaprox makes on product pages but not on pamphlets; and
• What grievances customers feel even when they chose the priciest toothbrush.