Marketing

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List of 10 Articles

Improve Customer Experience Using Psychology
  • Concepts & Biases

Social Proof – Everything You Need To Know 

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Optimised an Online Delivery Subscription Service
Case study
  • Case Studies
  • Case study by Dectech

Case Study: How Deliveroo Tested and Discovered a Successful Subscription Business Model

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How Curaprox Should Use the Decoy Effect to Get Customers to Buy More Expensive Toothbrushes
Case study
  • Case Studies

Case Study: How Curaprox Can Use the Decoy Effect to Sell More Expensive Toothbrushes

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Optimizing Nudge Impact with Consumer Neuroscience Insights
  • Concepts & Biases

Loss Aversion – Everything You Need to Know

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The Most Effective Marketing Nudges According to Experts
  • Consumer Behavior

The 5 Most Important Behavioral Principles in Marketing According to Experts

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Case Study: How Tinder Uses Psychology to Increase the Completion Rate of the Registration Funnel
Case study
  • Case Studies

Case Study: How Tinder Uses Psychology to Increase the Completion Rate of the Registration Funnel

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How to Nail Your Communication by Using the Right Messenger
  • Consumer Behavior

How to Nail Your Communication by Using the Right Messenger

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How Timing Could Make or Break Your Nudge
  • Consumer Behavior

Timing: What Could Make or Break Your Nudge

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Gamification to increase job applications
Case study
  • 6 Minutes
  • with Oliver Simko

Case Study: Gamified Campaign in Slovakia for a Hospital

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